LEAH GAFFNEY
Explore and Enjoy
BIO
As a natural born go-getter, my passion has continuously driven me to expand my knowledge, experience, and relationships. My vision for myself is to become a top leader in the entertainment marketing industry where I will utilize my past experiences in performing to help me effectively communicate within my network and with prospective connections.
MY EXPERIENCE
Roles & Responsibilities
CHIEF OPERATIONS OFFICER, AMERICAN MARKETING ASSOCIATION
May 2021 - Present
Facilitates communication using Microsoft Teams between the three Executive Board departments: Executive, Creative and National. Communicates, delegates, and completes chapter duties departments for the planning, promotion, and execution of all organization events. Works alongside the Executive and National Departments to review and monitor the progress of AMA International Collegiate Conference competition submissions. Maintains relations with campus staff and industry professionals within the New York Metropolitan Area.
PRESIDENT/PRESENTER, PACE BRAND MARKETING TEAM
August 2020-May 2021
Manages a group of 18 other students working towards a fully developed marketing campaign for Tinder to be presented at the National Student Advertising Competition. Coordinates communication across all three departments: Account Planning, Creative, and Media. Regularly monitors campaign book progress and makes tactical production plans. Acted as editor-in-chief of the campaign plans book, editing and revising all copy, and being the final decision maker for submitted materials. Plans book and presentation won Third Place overall, with a special award for Sonic Branding. To view these submissions, see Work Portfolio.
DIGITAL MARKETING INTERN, TRAVELERS INSURANCE COMPANY
June 2020-August 2020
Supports the Social Selling Marketing team with their LinkedIn trainings and helps develop materials for monthly coaching emails. Utilizes and obtains relevant sales data from internal analytics teams to inform digital marketing efforts.
MARKETING AND CONTENT INTERN, SPECIALIZED DISABILITY INSURANCE SERVICES
January 2020-May 2020
Develops multiple databases on Excel containing over 2000 contacts of potential clients to introduce the company to its target market using software such as Woodpecker and Smart Office to organize information about clients, send out targeted messages, and keep a calendar for follow-ups with clients. Works to create content to be displayed on the recently launched company website.
SOCIAL MEDIA MARKETING CONSULTANT, SHUTTLE MEADOW COUNTRY CLUB
January 2020-January 2021
Collaborates with Executive Board Members and other employees to develop social media strategies for gaining more members. Runs advertisements on Facebook and Instagram to highlight our unique country club activities and social environment.
EDUCATION
My Studies
PACE UNIVERSITY
September 2019-Present
Lubin School of Business, Pforzheimers Honors College
Major: Advertising and Integrated Marketing Communications
Minor(s): Arts & Entertainment Management
GPA: 4.000
NEW BRITAIN HIGH SCHOOL
September 2015-June 2019
Rank: 1/534
GPA: 4.000
VOLUNTEER WORK
18 hours (2019-2020)
PACE UNIVERSITY ASPIRE VOLUNTEER
Worked with the Welcome Center to promote the institution to prospective students, answered any questions regarding the Pace Path, and coordinated the actions of visitors during any orientations or open houses.
300+ hours (2014-2019)
YWCA SCHOOL OF DANCE STUDENT TEACHER
Works as an assistant teacher to choreograph portions of dances, help students practice dances, and teach them new moves. Aims to instill confidence and love with the younger students who may not have that support at home.
82 hours (2017-2018)
HOSPITAL FOR SPECIAL CARE QUALITY CONTROL VOLUNTEER
Input and organized data into a hospital-wide database of over 200 patients dealing with patient history/satisfaction and customer service. Developed engaging flyers to promote the jump start “Hand Hygiene Project” for hospital wide distribution.
10 hours (2017)
DIVINE PROVIDENCE PARISH VOLUNTEER
Worked various church-wide events by managing the refreshments display, cleaning up the venue, and assisting in the set up and clean up process.
“You are perfectly cast in your life. I can't imagine anyone but you in the role. Go play.”