MY PROJECTS
TINDER MARKETING PLANS BOOK
A fully developed marketing campaign plans book that was submitted to the 2021 National Student Advertising Competition. This is confidential and proprietary information; to view this material, please email leah.gaffney13@gmail.com.
FOOD DELIVERY SERVICE PRIMARY RESEARCH REPORT
Research conducted on the users of online food delivery services to gauge consumer interest on the hypothetical introduction of Lyft into the food industry. Primary survey was conducted using Qualtrics.
HONORS THESIS INTRODUCTORY ESSAY
A research essay outlining the effects of COVID-19 on the Broadway industry and the recovery means currently negotiated for involved parties.
MEDIA PLAN FOR NINJA AIR FRYER
Media strategy plan for the Ninja Air Fryer with an industry analysis, target demographic analysis and media usage (based on Simmons/MRI), and a media flowchart for my Media Planning and Buying course.
"SUSTAINABILITY SERENDIPITY" EVENT PLAN
Group project for Arts and Entertainment Management class planning out a hypothetical one-day pop-up event in Long Beach, California. The proposal for this project can be found here.
DISABILITY INSURANCE FOR WOMEN ARTICLE
Article curated during Social Media and Content Creation Internship featured on Specialized Disability Insurance Services website describing what women need to know when looking into disability insurance, featuring price quotes for both females and males.
ACCOMPLISHING MY FEAR
An essay on how my growth as a performer has impacted my growth as an individual and professional.